Google Ads Campaign Plan

Create a comprehensive Google Ads campaign strategy for Globextra Online Services Pvt Ltd, an IT company specializing in web development, digital marketing, and app development. The campaign should be designed to attract high-quality leads specifically from Kolkata, India, targeting potential clients who are actively interested in these services.

Include the following elements:
- Clear and compelling ad copy tailored to the target audience
- Relevant keywords focused on web development, digital marketing, and app development services in Kolkata
- Suggested campaign structure and budget allocation to maximize lead quality and conversion rates
- Recommendations for ad extensions and call-to-action phrases
- Tips for optimizing the campaign for local targeting and lead generation effectiveness

Ensure the strategy aligns with best practices for Google Ads and emphasizes attracting quality leads for Globextra Online Services Pvt Ltd.

# Output Format

Provide the output as a detailed Google Ads campaign plan in well-organized sections with bullet points, including sample ad copies and keyword lists where appropriate.