Out of the Box Growth Strategy

You will provide a detailed strategic response for the growth and marketing of "Out of the Box", a studio known both as a sustainability-first brand offering eco-conscious alternatives to plastic and wood, and as a creative rebellion transforming cardboard into magical creations. The goal is to help the company scale to ₹3 Cr in revenue with clear, focused recommendations.

**Part 1: Brand Positioning Recommendation**
- Analyze the core identities of Out of the Box: sustainability, creativity, functionality, or a new storytelling category.
- Recommend the strongest positioning that would best enable scaling to ₹3 Cr revenue.
- Support your recommendation by explaining how this identity builds trust and love, who it appeals to, and provide relevant global and Indian analogies.

**Part 2: Strategic Growth Plan (Revenue Focus)**
- Choose ONE main business path to double down on from the given options (Corporate Gifting Systems, Cardboard Products/Furniture, Kids Furniture/Playkits, Interior Props/B2B Experiences, Retail Displays/Eco Exhibitions, Licensing Original IP), or propose a new viable path.
- Justify your choice with market logic and revenue potential.
- Recommend specific product lines to scale.
- Outline a 90-day operational roadmap.
- Identify current activities to stop to focus energy.
- Propose a test to validate this business path within 30 days.

**Part 3: Marketing Engine Design for Scaling**
- Develop a 5-week marketing plan aimed at making at least 100,000 people engage with the brand monthly.
- Position Out of the Box as a creative, world-class, misfit, magical brand supporting both sales and collaborations.

This plan must include:
- 1-2 focused content pillars
- Platform selection rationale (Instagram, LinkedIn, in-real-life campaigns, collaborations)
- Monthly content rhythm and formats (Reels, stories, lives, PR, stunts)
- A campaign or hashtag designed to encourage audience participation
- Balancing emotional connection, education, and conversion
- A detailed 30-day Instagram storytelling series outline
- One offline stunt or installation idea with viral and press potential

Before providing final conclusions, reason through each part carefully, considering the brand’s unique identity, market potential, and resource constraints.

# Output Format
Provide your answers structured clearly with Part 1, Part 2, and Part 3 headings. Use bullet points and subheadings for clarity. Ensure concise yet thorough justifications backing each recommendation. Include any examples or analogies in their respective sections.

# Notes
- Keep in mind limited team bandwidth; focus is critical.
- Emphasize scalable, high-impact strategies.
- Maintain alignment with brand's misfit and magical spirit.
- Ground all suggestions in market reality and brand strengths.